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It appears that I was right telling you to check your Google Caffeine rankings in a recent article called Google Caffeine Update - is it Good News for You?.

Today, just a couple of days after the article went live, Google announced the official launch of Google Caffeine – the new search architecture. At http://www2.sandbox.google.com/ where the developer's preview used to sit we have this message:

"We appreciate all the feedback from people who searched on our Caffeine sandbox.

Based on the success we've seen, we believe Caffeine is ready for a larger audience. Soon we will activate Caffeine more widely, beginning with one data center. This sandbox is no longer necessary and has been retired, but we appreciate the testing and positive input that webmasters and publishers have given."

Caffeine is being rolled out and obviously there gonna be changes in the search results. I hope you had enough time to check your Caffeine rankings, because if you did you now know what to expect from the big update it could be an unwelcomed surprise. Keep your Rank Tracker project or excel spreadsheet at hand and all ranking fluctuations should be easy to foresee.

The transition to the new search architecture will take place in spoonfuls – data center after data center. When you see that your site rankings coincide with or become close to the ones you recorded when you last checked your positions in Caffeine that will mean that the new architecture is already there.

For those of you who didn't check Caffeine rankings – don't be surprised to see your sites' Google positions go either way. And even if your rankings go down, there's no need to panic. Just keep on doing good SEO, stick to the best practices preached here on Site Reference and other high-profile SEO sites such as searchenginejournal.com, searchcowboys.com, searchengineland.com and many, many others (there're too many to mention all of them). I'm sure it will help you restore your rankings in the new Google.

I've been monitoring the rankings of a couple of sites in Google against Caffeine with the rankings checker I recommended you to get in the previous article (and still recommend by the way). You can get a free copy of Rank Tracker or any other rank checker that checks multiple keywords and keep an eye on your rankings fluctuations. I'll be keeping my finger on the pulse and as soon as I'm able to evaluate the changes I'll let you know.


Actually I was going to end the article here, but one more tip... If your website's traffic depends on Google rankings which is true for a vast majority of sites here's what you can do to safeguard yourself from a drastic traffic drop. Go to your Google Analytics account (or whatever you use for traffic stats) and export all the major keywords that drive you traffic. Then get a free copy of Rank Tracker or any other rank checker that checks multiple keywords and keep an eye on your rankings fluctuations. This way you'll be able to spot ranking drops as soon as they occur and try to fix things preventing traffic drops. Maybe you'll see your rank for your major selling keyword drop – a PPC campaign can be a quick fix for the time your SEO efforts take effect. Ok looks like I got 500 words ;)

Cheers, and may you rank high in the new Google.


Richard Gilmore is an Internet marketer, freelance SEO, author and addicted guitar player.

The timing and amount of blood flow you experience during your monthly menstrual cycle depends on the coordinated performance of your endocrine glands, which produce the hormones necessary for menstruation to occur when pregnancy does not. What they do affects what happens in your reproductive organs.

First, What Are the Reproductive Organs?

The uterus is a pear-shaped organ which, in its non-pregnant state, is collapsed and about the size of your fist. It is located between the bladder and the lower intestines.

The lower third of the uterus is called the cervix. The cervix has an opening called the "os," which opens into the vaginal canal and permits your period to flow out.

Extending from each side of the uterus are the fallopian tubes. Near the end of each fallopian tube is an ovary.

The ovaries are almond-sized organs which produce eggs. Each ovary contains from 200,000 to 400,000 follicles. These follicles contain the material necessary to produce eggs.

The inner lining of the uterus is called the endometrium. The endometrium sheds during menstruation. In addition to endometrial tissue, your menstrual flow also contains blood and mucus from the cervix and vagina. When pregnancy occurs, the endometrium thickens and fills with blood vessels that mature into the placenta that contains the growing fetus.

Which Hormones Interact with the Reproductive Organs?

The area of the brain called the hypothalamus, together with the pituitary gland, which also is in the brain, control the hormones necessary for reproductive health.

Six hormones serve as chemical messengers to your reproductive system. These hormones include:

* Gonadotropin-releasing hormone (GnRH)
* Follicle-stimulating hormone (FSH)
* Luteinizing hormone (LH)
* Estrogen
* Progesterone
* Testosterone

During your menstrual cycle, GnRH is released first by the hypothalamus. This causes a chemical reaction in the pituitary gland and stimulates the production of FSH and LH. Estrogen, progesterone, and testosterone (yes, the "male" hormone) are produced by the ovaries in reaction to stimulation by FSH and LH. When these hormones work harmoniously, normal menstrual cycles occur.

Your Menstrual Cycle in Phases

The menstrual cycle is divided into two phases--the follicular or proliferative phase; and the luteal or ovulatory phase. The follicular phase includes the time when menstruation occurs and is followed by proliferation or the growth and thickening of the endometrium. This phase typically lasts from 10 to 14 days, starting with the first day of menstruation.

Estrogen and progesterone levels are at their lowest during menstruation. When bleeding stops, the proliferative phase begins causing the endometrium to grow and thicken in preparation for pregnancy. During the next (approximately) two weeks, FSH levels rise causing maturation of several ovarian follicles and the size of the eggs triple.

FSH also signals the ovaries to begin producing estrogen which stimulates LH levels to surge at around day 14 of your cycle triggering one of the follicles to burst, and the largest egg is released into one of the fallopian tubes.

This phase is followed by the premenstrual phase, known as the luteal phase. This premenstrual period lasts approximately 14 days. After ovulation, LH causes the corpus leuteum to develop from the ruptured follicle. The corpus leuteum produces progesterone.

Together estrogen and progesterone stimulate the endometrium to prepare a thick blanket of blood vessels that will support a fertilized egg should pregnancy occur. When pregnancy occurs, this blanket of blood vessels becomes the placenta which surrounds the fetus until birth.

When pregnancy does not occur, the corpus leuteum deteriorates and becomes the corpus albicans. Once this occurs, progesterone and estrogen levels decline, and the endometrial lining is shed during menstruation.
* Periods can vary greatly from woman to woman and from month to month and still be normal. Generally, the length of your menstrual cycle can fluctuate from 3 weeks to 5 weeks, without alarm.

* When counting the days in your cycle, always count the first day of your period as day one. The average period lasts about 6 days, although some women may experience slightly shorter or longer periods and be perfectly normal.

* Variations in the amount of menstrual flow and the timing of menstruation are quite normal in young women during the first few years following the onset of menstruation. Periods may be irregular or very light. The use of oral contraceptives can often cause fluctuations in menstruation which include either light periods or spotting/bleeding between periods.

* It is not uncommon for young women to feel frightened when dark clumps of tissue is discovered in their menstruation. However, this is usually nothing abnormal and just a part of the endometrium, or uterine lining that is shedding.

* The average age of the onset of menstruation is about 12 or 13, however it may begin as young as 8 for some girls or not until 14 or 15 for others. If your period has not started by the time you are 16, see your physician to determine whether there may be an underlying condition.

Source:

Menstruation. ACOG Education Pamphlet AP049.http://www.acog.org/publications/patient_education/bp049.cfm. Accessed 08/26/09.