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Linking farms better known as “Link Farms” is a type of SEO called “Black Hat SEO” . It involves the linking to websites that are not relevant for the purpose to increase the websites link popularity and PR (page rank). This sort of artificial and under the table link building is transparent, and when the search engine crawlers and bots pick it up, they will penalize the website that practices it.

Link farms are considered as a bad linking strategy. To put it in simple terms “it is a form of spamming” as it is trying to manipulate the search engines.

Link farms comprises of a group of websites that are linked and “interlinked” with each other so that the high PR (page rank) pages passes their value onto other websites that is not relevant to the host page. A SEO (Search Engine Optimization) website participating in link farms always contains links to unrelated websites, unlike websites with valid links to relevant sites.

A valid website link is always related to the websites page topic. Valid website links are encouraged for healthy PPC (Pay Per Click) online marketing. Example, if a certain website is devoted to video games that links to the video game developer’s website for review purposes, it is considered as a valid link. Websites affiliated with linking farms does not provide any useful relative information as they always link with other bogus and irrelevant website information.

There are many other Black Hat SEO techniques and most of the search engines are aware of this and it might only help you for a short while. But when found practicing it your website (the one you dearly treasure) will be sandboxed by the search engines.

Golden SEO rule: Keep your SEO techniques ethical.