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Most people dwell too much on the “rules” or accepted expectations for sites like Twitter. In this video, Michael Gray points out that there is no right way or wrong way to use Twitter. He says the only right way is when you are getting out of it what you want and what you’re putting into it.

What works for one person or business may not work for you. Therefore, it is important to determine your goals early and to do whatever you have to do to meet your goals.

Michael does give some basic tips that everyone could adopt and practice to build their reputation in the community. They are:

- Be polite
- Make friends
- Start conversations
- Ask questions
- Answer questions

Most people prefer tweets that are not self-promoting. Michael says bigger brands have more flexibility in this regard, but even they should not take advantage of it. Twitter is about engagement and most self-promotions do not encourage it.

The value you receive from Twitter is ultimately determined when you identify your goals and work to meet them. It’s not about how many followers you acquire. What really matters is how many of those followers actually know who you are and are helping you meet your goals.