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I have found a couple of useful SEO tools that might help you in the DIY SEO process of your website. SEO is a long term process and if done correctly, you will reap the benifits. It doesn’t mean that when you use these tools that you will up the rankings of your website. They are only as useful as how you use them in the exploration of your website SEO process.

If you have a couple of useful web tools not listed here, feel free to comment your tool and I will add it to the list.

Keywords and Content

* Free Directory (http://www.thefreedictionary.com/)
* Meta Tag Generator (http://www.seochat.com/seo-tools/advanced-meta-tag-generator/)
* Keywords Suggestions for Google (http://www.seochat.com/seo-tools/keyword-suggestions-google/)
* Keyword Density Tool (http://www.seochat.com/seo-tools/keyword-density/)
* Website Keyword Suggestion (http://www.webconfs.com/website-keyword-suggestions.php)
* Keyword Difficulty Check (http://www.seochat.com/seo-tools/keyword-difficulty/)
* Search Radar (http://searchradar.webaroo.com/)
* Keyword Optimizer (http://www.seochat.com/seo-tools/keyword-optimizer/)
* Keyword Top 10 Site Info (http://www.seocompany.ca/tool/top-keyword/)
* Google Sets (http://labs.google.com/sets)
* Keyword Typo Generator (http://www.seochat.com/seo-tools/keyword-typo-generator/)
* Keyword Density Checker (http://www.webconfs.com/keyword-density-checker.php)
* Social Media Keyword Checker (http://www.tweetvolume.com/)
* Meta Tag Generator (http://www.seochat.com/seo-tools/meta-tag-generator/)

Website Server, Domains, ETC

* Domize (https://domize.com/)
* Check Server Headers (http://www.seochat.com/seo-tools/check-server-headers/)
* Spider Emulator (http://www.webconfs.com/search-engine-spider-simulator.php)
* Physic Whois (http://www.psychicwhois.com/)
* Class C checker (http://www.seochat.com/seo-tools/class-c-checker/)
* Search Engine Optimization Analysis Tool (http://www.seoworkers.com/tools/analyzer.html)
* Search Engine Rank Checker (http://www.searchenginegenie.com/google-rank-checker.html)
* Domain Age (http://www.seochat.com/seo-tools/domain-age/)
* SEO Friendly Redirect Checker (http://www.webconfs.com/redirect-check.php)
* Page Size Extractor (http://www.prioritysubmit.com/seotools-page-size-extractor.html)
* Alexa (http://www.alexa.com/)
* Check Yaho Web Rank (http://www.webconfs.com/check-yahoo-webrank.php)
* Web Page Analyzer 9http://www.websiteoptimization.com/services/analyze/index.html)
* Indexed Pages (http://www.seochat.com/seo-tools/indexed-pages/)
* Compete (http://compete.com/)
* Domain Stats Tool (http://www.webconfs.com/domain-stats.php)
* Domains Bot (http://www.domainsbot.com/)
* Page Rank Lookup (http://www.seochat.com/seo-tools/pagerank-lookup/)
* Instant Domain Search (http://instantdomainsearch.com/)
* SEO Browser (http://seobrowser.com/index.php?address=www.3q.co.za&action=Parse+URL)
* URL Rewriting Tool 9http://www.webconfs.com/url-rewriting-tool.php)
* Page Size Finder (http://www.seochat.com/seo-tools/page-size/)
* Google Trends (http://www.google.com/trends)
* Quancast (http://www.quantcast.com/)
* Robots Text Generator (http://www.seochat.com/seo-tools/robots-generator/)
* Awstats http://awstats.sourceforge.net/)
* Website to country tool 9http://www.webconfs.com/website-to-country.php)
* Zeitgeist (http://www.google.com/intl/en/press/zeitgeist.html)
* Graphical Search Comparison (http://www.seochat.com/seo-tools/graphical-search-engine-comparison/)

Backlinks

* Reciprocal Link Check (http://www.webconfs.com/reciprocal-link-checker.php)
* Multiple Datacenter Link Popularity Check (http://www.seochat.com/seo-tools/multiple-datacenter-link-popularity/)
* Link Diagnosis (http://www.linkdiagnosis.com/)
* Backlink Checker from We Build Pages (http://www.thelinkpop.com/)
* Backlinks Summary (http://www.webconfs.com/backlink-summary.php)
* Analyze Backlinks (http://www.analyzebacklinks.com/)
* Backlink Builder (http://www.webconfs.com/backlink-builder.php)
* Link Popularity (http://www.seochat.com/seo-tools/link-popularity/)
* Domain inbound links checker (http://www.online-utility.org/webmaster/backlink_domain_analyzer.jsp)
* Backlink Watch (http://www.backlinkwatch.com/index.php)

If you are a Google AdWords advertiser and rely on Google's conversion feature to help you figure out your campaign budgets, you'll be interested to learn more about some conversion tracking features they put into place last month. John over at PPC Hero has a nice write up on the features and how you can apply them.

John explains:
Conversions can now be segmented as one of the following types:

* Leads
* Purchase/Sale
* Sign-Up
* Pageview
* "Other"



Within each conversion type, you can create any number of actions. For example, let's say you are selling neck ties for Father's Day. This is a limited time offer and a very specific sale. So, you would click on "Create a New Action" and select "Purchase/Sale" to choose the right conversion tracking code. Input "Father's Day Neck Ties" as the action name for reporting. To complete the setup, you would then place the tracking code on your purchase thank you page. Once visitors to your site begin buying your Father's Day neck ties, these conversions will show up in AdWords appropriately labeled!

While I'd encourage any business to look toward investing in strong analytics software that can do this type of tracking without giving Google access to your exact conversion rates and online sales flow, this is still an option worth looking at if you're starting out with zero budget.

You can get the full story (including quite a few links to more information) on the new AdWords Conversion Tracking at the Inside AdWords blog.

One of the best bit of social media advice I ever received came from Chris Brogan when he said that when you want to decide if a social media tool is for you, observe how someone that is really good at the tool uses it. Right now Twitter is hotter than Memphis in August, and one of the true power users of Twitterville is Laura Fitton, who is known on Twitter as Pistachio.

So it should probably come as no surprise that Laura seems to have literally created the concept of adding a Twitter landing page on your blog. On your Twitter profile page, there's a small area where you can create a bio and link to your blog. But Laura saw an opportunity to improve on the skimpy space that Twitter provides.

Laura added a link on her Twitter page that sends you to a special page on her blog that explains more about who she is, and what she does. I emailed her to ask her why she created this page, and here's her response:

"Here's the thing, when someone clicks a Twitter profile URL, they're probably trying to get just a little bit more information on who is writing the tweets. Chances are, they don't have a bunch of time to go in-depth. So I thought it might be nice to put out a little welcome mat.

I'll probably expand it to fill in some basic info about how I engage with Twitter, like asking the favor of an "@reply hello" so that I can return the follow. For others, they might use the space to tell folks what their "follow back" policy is (it's different for everyone,) really, or other stuff to know about following them. Like, I point out that I tweet an awful lot and that for someone new to Twitter, they might be better off following me in their RSS reader so my frequent tweets don't drown out the stream."

Here's a sneak peek at what Laura's Twitter landing page looks like on her blog:
PistachioTwitterBlogPage.jpg
The page also includes links to posts she has written about Twitter. I absolutely love this idea because Laura is thinking about how her followers on Twitter view her page. She is also already thinking about the future and how she can possibly change the page to make it more useful to her followers in helping her communicate with them.

This goes back to Chris' advice about observing how people that are really good at a particular social tool, use that tool. Laura has found a way to tap into the incredible communication and networking power of Twitter to become a literal superstar in the social media space. She does so by understanding the capabilities of the tool, and utilizing it effectively.

So if you spend any amount of time on Twitter, consider adding your own Twitter landing page to your blog. I will be creating one for my blog soon, and given that Twitter is sending me more and more traffic, it only makes good sense.

BTW if you are still getting your feet wet on Twitter, make sure you follow both Chris Brogan and Laura "Pistachio" Fitton. They are two of the true Twitter experts, and both are sincerely good people to boot!

It is not hard to find a web design company or to find web developers to develop your online application according to your needs. The question is…do they understand search engines? Do they know how to optimize your whole website?

So you told your web design company that you would like to appear on search engines. Great, now what? It’s not an accomplishment if you type in your company name in the search engines and you are ranked number 1. How can this benefit you? If people already knew your company name why not just type in your url to browse to your site (if they knew your url of course).

What if you were ranked on the first page on the search engines for the keywords your company relates to? If you were, people would find you without typing in your company name on the search engines.

Most web designers/developers don’t know the critical information regarding SEO (Search Engine Optimization) and the vital role it plays when designing/developing a new site. SEO needs to be taken in consideration from the first moment when the development for your site has begun. Most of the factors like title tags, headings, keywords, meta descriptions, content, image tags, linking structure, xml sitemaps, etc plays an important role in the on page optimization of your website.

SEO doesn’t consist of just on page optimization. Off page SEO plays a bigger part than most think. Off page SEO consists of article submissions, press releases, social bookmarking, back links, etc.

All of these factors needs to be in place if you want people to know about your website.

What is the point if you have the greatest, nicest looking site and no one knows about it? It is the same as if you had a expensive new sports car and it just stays in your garage because you don’t have fuel to drive it.

If you are in the process of designing / developing a new site, I strongly suggest that you speak to your web designer about this and to make sure that they understand SEO and Search Engine Marketing. Your website should be build from the start with on and off page SEO in mind.

To find out more regarding on page SEO, view this post where I disscuss some tips and techniques regarding search engine marketing: http://blog.opencircle.co.za/search-engine-optimization/part-1-five-startup-on-page-seo-tips/