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Tuesday, September 29, 2009

Bing Add a Site Tool Is Down

Microsoft has confirmed an issue related to its tool for webmasters, indicating that the addition of new websites to its decision/search engine is not functioning momentarily. According to the Redmond company, the Add a Site option is not working for various localized versions of Bing. I have just tried it and can confirm that webmasters that have Bing configured in accordance with their specific location won’t be able introduce new websites for Bing to start indexing. Even after I changed the location settings to the United
States, I was still unable to add a website.

“As some of you may have experienced, our “add a site” page has been unavailable in some locals for the past several days. This is not a site-wide or even global issue. Unfortunately, this happened due to an update that uncovered a bug in the original code which caused us to disable the page in one of our Data Centers,” revealed Brett Yount, Bing Webmaster Center.

As a general rule of search engine optimization (SEO) webmasters introduce newly launched websites into search engines in order to streamline the indexing process. Ensuring that a certain site is indexed means enabling end users to easily find it via queries introduced into search engines. Of course, SEO is actually immensely more complicated than simply making sure that websites are indexed. However, adding a website to a search engine is perhaps the most common interaction task that webmasters must perform with services offered by Bing, Yahoo, Google and others.

“Good news is, we are testing a fix and will be releasing it to production as soon as we are sure it will not cause further complications. I will [provide an] update as soon as I receive word that the fix is in production. On behalf of all of us here at Bing, we would like to extend our apologies and thank you for your continued patience,” Yount added.
Tuesday, September 22, 2009

Bing in a Can: All Natural

Looking to get a taste of all the nuances that Microsoft’s Bing has to offer? You could be surprised to find out that you might need taste buds in order to experience all that Bing has to offer. Especially when it comes down to the all-natural taste of Bing, which Microsoft managed to capture in a can. As you can see in the images accompanying this article, courtesy of Eric Ligman, Global Partner Experience Lead Microsoft Worldwide Partner Group, the Redmond-based company is offering beverages rebranded with the same brand that killed off Live Search.

Microsoft’s decision/search engine might still need some juice in order to fully take on Google, maybe after a squeeze of Yahoo, but fact is that Bing looks perfectly capable of quenching your thirst. At the end of July 2009, the Redmond-based company announced that Bing would be the search engine to power Yahoo search on all Yahoo web properties. The Bing and Yahoo mix, shaken not stirred, is designed to make Google look like faucet water, and to gain additional traction among users, implicitly increasing its share of the search and advertising markets.

“As you can see, zero calories, no sodium, all natural, no sweeteners, zero fat, no cholesterol, and zero carbs! Truly a healthy and refreshing addition to anyone’s day. (…) Be sure to turn to Bing for all of your online search, directions, traffic, shopping, and more for the quickest, most satisfying, refreshing, and healthy way to get what and where you are looking for,” Ligman noted.

Microsoft is of course not at the first initiative to rebrand beverages with monikers specific of its software products. Some users might remember that Windows Vista was also available for Microsoft employees in the coolers on the Redmond campus. And chances are that if you don’t work for Microsoft, you won’t find Bing on store shelves.

“While all of the facts regarding the online and search capabilities of Bing are legitimate, Bing itself is not a refreshment beverage; however, using Bing’s online capabilities is cool and can absolutely leave you with a refreshed sensation by getting the things you want, how you want them, quicker and more efficiently. The can above is one that if you happen to visit a Microsoft campus near you, you will find in the coolers with actual sparkling water inside. They are a great collectors item for all of you Bing fans out there though,” Ligman added.
Sunday, September 20, 2009

Bing Maps Integration Kit for PHP Available

The official label of the PHP Toolkit for Bing Maps Web Service might just be descriptive enough to give away the functionality. But if you haven’t figured it out from just the name, the toolkit is designed to allow developers building PHP websites to seamlessly integrate Bing Maps. Chris Pendleton, Virtual Earth technical evangelist for Microsoft, indicated that the PHP Toolkit for Bing Maps Web Service was essentially designed to compensate the shortcomings of the official Bing Maps MSDN documentation, which doesn’t offer a streamlined way for converting C# to PHP.

“Thanks to the Microsoft Interoperability Team we now have a PHP Toolkit for Bing Maps Web Service. It’s not officially supported by the product group, so don’t cry to me because it doesn’t work the way you want it to, cry to the team who made the PHP Toolkit for Bing Maps Web Service. You could also thank them for saving you days of development and most of the hair on your head,” Pendleton added.

The Virtual Earth Integration Kit for PHP project is hosted on CodePlex, and there are two separate downloads for developers. In the end, devs looking to integrate Bing Maps into their PHP websites will have to either work with an SQL database version 2005 or 2008 in which case they should choose the vekit_sqlexpress.zip package, or opt for the source code and user documentation of the vekit_mysql.zip in case the integration relies on a MySQL database.

“This project demonstrates how PHP applications can take advantage [of] Microsoft's Virtual Earth. The Virtual Earth API is exposed through a Javascript library making it straightforward to integrate into any web based application. The project integrates Microsoft's Virtual Earth Web Service and API to embed a map into a PHP application. Web site users can add their location to the map and the map displays a pin for every user location stored in the database. The solution package includes the code needed to embed a Virtual Earth map in a PHP web page. Step by step instructions are included to help PHP developers set up a database and appropriate table to store user submitted locations,” Pendleton said.
Friday, September 18, 2009

Bing Swallowing Live Search Bit by Bit

Live Search is dying, one piece at a time – a mute death, presented by Microsoft as an evolution of its search engine. The Redmond company introduced Bing, formerly codenamed Kumo, on May 28, 2009, and it continues to roll out the service globally even at this time, with the process scheduled to be complete tomorrow, June 3rd. And as it is rolling out, Bing is slowly swallowing Live Search bit by bit. Users have undoubtedly
noticed that trying to access the Live Search homepage results in a redirect to Bing Beta. But additional web properties associated with Live Search have already started being converted to Bing.

The move is after all only natural, as the Redmond company is transitioning not only to the new search engine, but also to the new brand. Live Search has also managed to disappear from MSN. Until not long ago every search performed via one of the MSN websites was powered by Live Search. This is no longer the case. MSN users now search with Bing. And Live Search is dumped from other websites as well.

“We’re excited to welcome you today to the new home of the Webmaster Center blog and forums, as part of the new Bing Community site. Welcome! The old URLs are now automatically redirecting visitors to this new site, but be sure to update your Favorites listing in your browser to the new site,” revealed Rick DeJarnette, Bing Webmaster Center. “As you can tell, we’re excited about Bing and ready to talk about it. Keep a look out for plenty of updates to come.”

DeJarnette still writes for the Live Search Webmaster Center Blog, but it's just a matter of time before the label is switched to something a tad more Bing-ish, just as it will be the case for the Live Search blog. Live Search Maps is already offered to visitors rebranded as Bing Maps. And Club Bing is now where Live Search Club used to be. Noticed any other Live Search to Bing rebrands? Please let us know!
Wednesday, September 16, 2009

Bing Is Live Worldwide

Microsoft's next-generation search engine, scratch that, decision engine, is now live worldwide. The Redmond company started rolling out Bing, formerly codenamed Kumo, on May 28, 2009, and is right on track to completing the introduction of the evolution to Live Search by June 3rd. However, users from a variety of markets worldwide that have visited the Bing home page today, June 1st, have no longer been greeted with the Bing introductory video, but by a semi-functional search interface. I say semi-functional because the Bing rollout is yet to be completed and as such some of the features are missing. Still, the search decision engine is ready to give its users a taste of what to expect from the future of Microsoft Internet search engine.

“We’re introducing a new kind of search that goes beyond traditional search engines to help you make faster, more informed decisions. It will do this by combining a great search engine (with powerful new features to improve your results for any query), more organized results, and unique tools to help you make important decisions. We think of Bing as a Decision Engine,” revealed Yusuf Mehdi, senior vice president, Online Audience Business Group, at the end of the past week.

Mehdi promised that Bing would come to the table to resolve the problems that searchers were stumbling upon, including poor relevance and queries left unanswered, because of the lack in evolution of search engines. Essentially, Bing is no longer envisioned as a tool to connect a certain keyword to a website, but instead to deliver comprehensive information that will help users make their decisions.

“So why did we pick Bing as the new brand name? We needed a brand that was as fresh and new as our approach. It needed to be like the product — optimized for the Internet. A name that was memorable, short, easy to spell, and that would function well as a URL around the world. We like Bing because it sounds off in our heads when we think about that moment of discovery and decision making — when you resolve those important tasks. And frankly, the name needed to clearly communicate that this is something new, to invite you to come back, to re-introduce you to our new and improved service and encourage you to give it a try,” Mehdi added.

As I said, not all the features of Bing are live around the world. Users will be able to notice that the highlights for the Bing backgrounds are missing, that they cannot navigate between backgrounds, and that some of the filters and tools are not available as of yet. By June 3rd these problems will be remedied. Still, for the time being, watch the video embedded at the bottom of this article for an in-depth presentation of Bing.
Saturday, September 12, 2009

Bing vs. Google – So It Begins

Bing is Microsoft's answer to all competitive search engines. And at the same time, the Redmond company's service to beat search engines, is not a “search engine.” Bing is a “decision engine,” the software giant claims, aiming to catalyze a change in user perception and make the evolution of Live Search stand out from the crowd. But of course Bing is about closing the gap separating Microsoft from Google on the search engine and online advertising markets, just as it is the result of the company's commitment to grow organically following the failed acquisition of Yahoo in 2008. The Bing website went live, mind you not in a Windows Live or a Live Search sense, on May 28, 2009, but the actual search decision engine will not go live until June 3rd, for the public.

“Today, search engines do a decent job of helping people navigate the Web and find information, but they don’t do a very good job of enabling people to use the information they find,” explained Steve Ballmer, Microsoft CEO. “When we set out to build Bing, we grounded ourselves in a deep understanding of how people really want to use the Web. Bing is an important first step forward in our long-term effort to deliver innovations in search that enable people to find information quickly and use the information they’ve found to accomplish tasks and make smart decisions.”

For Microsoft it is not just about reinventing its search engine, but also about delivering a new consumer brand. The company has acknowledged repeatedly that Live Search suffered from a branding perspective, and Bing is the answer. Investments between $80 million and $100 million have been poured into marketing Bing as a new way to search.

Bing home page
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Bing is positioned as a filter for the information overload users have to navigate with traditional search engines. In this regard, Bing is by no means reinventing the search wheel. The search decision engine will still return results based on the content indexed by its crawler. But the promise from Microsoft is that the indexed content is better than before and that the user experience has evolved with the inclusion of a range of tools allowing for the narrowing down of results. Increased relevancy, a new way to organize search results, task simplification and greater insight are among the results that Bing is aiming for. Whether users will end up binging over googling will confirm or deny the relevance of Microsoft's efforts in search.
Wednesday, September 09, 2009

Yahoo Search up for grabs for boatloads of money

After failing to make it as a couple to the search engine and online advertising altar in 2008, the Yahoo and Microsoft marriage talks have been rekindled, Yahoo Chief Executive Officer Carol Bartz confirmed while doing an on-stage interview at the D: All Things Digital conference. There's no word on how advanced the negotiations between the two companies are at this point in time, or even if there are negotiations at all. Bartz
admitted that she was indeed talking to Microsoft, but the fact of the matter is that nothing much appears to have been said so far, with the Yahoo CEO revealing that the level of the talks was up to just "Yeah, a little bit."

Bartz took the CEO position from Yahoo co-founder Jerry Yang in mid-January 2009. Under Yang's leadership Yahoo turned down Microsoft's unsolicited acquisition bid of $31 per share made on February 1, 2008. At that time, the Redmond company was willing to pay no less than $44.6 billion in cash and stock for Yahoo in order to close the gap separating it from Google on the search engine and online advertising markets. By July 2008, Microsoft had completely retired its initial offer for Yahoo, indicating that it was looking to grow its search engine organically instead.

Bartz did indicate that she was ready to sell Yahoo Search to Microsoft. No figures were revealed, however; Yahoo's CEO mentioned that Microsoft would need nothing short of boatloads of money in order to get its hands on Yahoo Search. And not just boatloads of money, but also the “right technology,” in addition to providing Yahoo with the “right data.”

Microsoft is scheduled to unveil the results of the organic evolution of its search engine today, at the same event. The Redmond company has been not only cooking but also dogfooding (testing internally) codename Kumo, the next step for Live Search, with speculation pointing to the label Bing as the official brand. No word from the software giant as to where it stands on Yahoo.
Wednesday, September 02, 2009

Bakugan Battle Brawlers Is Out and Rolling

Bakugan Battle Brawlers was launched two days ago by Activision on several different platforms, and the anticipated kids' game should, in theory, rake up a nice number of sales. The game was released for the Xbox 360, the PlayStation3 and PlayStation 2 and for Nintendo's DS and Wii. The DS version will also have a Collector's Edition that will come with a special "Naga" ball as an extra bonus. Licensed by Corus Entertainment Inc.'s Nelvana, the title is inspired by the television series and Spin Master's best-selling toy.

David Oxford of Activision Publishing shared a few launch details of the game. "Bakugan is a true phenomenon that continues to explode in popularity and the videogame will draw even more people into its universe. The Bakugan Battle Brawlers videogame combines the characters and story from the cartoon series with the skill and strategy of the toy line to create an experience like no other." This may sound like nothing more than the typical marketing exaggerations, but, if you're not familiar with the animated series, then learn that the anime appears to be very popular.

Bakugan follows the story of Dan and his friends as their lives take an unexpected turn when mysterious cards fall from the sky. These prove to be magical items and powerful monsters are sealed within. Building a game around these cards, kids all over the world engage in the challenges, but Dan's group manages to stand out from the crowd. The title will follow pretty much the same guidelines, as players will need to carefully roll spheres onto their cards and release the creatures that reside within to engage in battle.

The game may have to wait a little before it can prove its worth, but, if it achieves the same result that the Bakugan toy did, then it will prove to be a real best-seller for its genre. The Bakugan toy won three 2008 "Toy of the Year" awards from the Toy Industry Association and the Bakugan Battle Brawlers New Vestroia Maxus Helios 7 in 1 is part of the "Fabulous 15" list of Toys"R"Us'. Currently, the animated series is aired in the US on Cartoon Network, but on a lot of other channels across the world. If the franchise continues to grow, this could really prove to be a new Pokemon fab.
Tuesday, September 01, 2009

Batman: Arkham Asylum

Batman has been many things over time. He was the human detective who hanged around with all those superheroes with the awesome powers. He was a dark, torn apart man motivated by the death of his parents to eliminate crime. He was the only man who could take Superman on and win. He was the conscience of a city embraced by crime. Thus, Batman is one of the best known comic heroes and enjoyed several successful big screen outings, with the most recent two movies, directed by Christopher Nolan and starring Cristian Bale, being some of the most popular in history. But can a videogame, with all the restrictions that come with the genre, boil down the complexity of Batman to something accessible, engaging and true to the nature of the character?

Well, Batman: Arkham Asylum delivers on all these three fronts and manages to craft a single player experience that puts Batman, his enemies and the location of the Asylum itself front and center while introducing and building upon simple gameplay mechanics, but combining and evolving as the game progresses.

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The wonders of push ups

Intensive fighting
Story

It's all pretty simple on the surface, very comic book like. The Joker is again captured, a bit too easily, and Batman delivers him to Arkham for safe keeping. The villain manages to escape, taking Commissioner Gordon with him as hostage, and Batman needs to wade through the ample grounds of the Asylum, gloomy and gothic, battling escaped convicts, taking on old foes like Killer Croc and Zsasz, following the trail of clues (he's a detective, remember?) and putting together the puzzle of what the Joker is trying to do. The final step is, as always, stopping him in his tracks and moving him into Arkham Asylum once turned to the medical authorities. There are some interesting questions asked in the game, involving the nature of evil, how far someone can go to cure it and how capable society is of dealing with the issues presented by the existence of a generic Other, an embodiment of everything that normality is not.

Rocksteady, the developer, managed not to overcomplicate the narrative. There are clearly defined goals, well portrayed enemies and good use of the Batman mythology, from the villains presented as psychiatric patients in found interview tapes to the way the story of the place itself and its first warden is uncovered through mysterious symbols that are found throughout the game. It manages to strike a balance normally hard to get: on the one hand, it makes it easy enough for those who only know Batman from the two recent movies to get deeper into his universe, on the other hand, it recreates content that true fans have known for some time in loving fashion and with some personal touches. It's a solid story-telling experience perfectly supporting the gameplay while not becoming the main reason to actually play the game.

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Stalking the prey

Funny nut
Gameplay

Batman seems to dance when knocking enemies off their feet, delivering crushing downward blows or jumping over them only to then take their legs out from under them. His grace remains fully in place as he runs around the scenery, grapples up to a ledge, sails down on his bat wings before landing right behind an unsuspecting enemy that he then silently chokes to move forward. The open areas of the Arkham Asylum complex are a perfect arena for the Bat to display his fighting skills and the game manages to clearly show the player how efficient, quick and soundless he can be. The narrow corridors are not so well suited for grace, but the combat remains fluid and satisfying. The most interesting are the larger indoor areas, those that have multiple levels and those weirdly out of place yet somehow appropriate gargoyles. On them, Batman can both hide from gun carrying baddies and plan his attack while surveying the area in Detective Mode. Gliding with a kick or doing an inverted take down (which practically means tying down an enemy and placing them on the said gargoyle) are superbly animated and conceptually integrated with the Batman persona.
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Fluidity

Cannon fodder

Batman: Arkham Asylum builds on a set of simple concepts: strong fighting mechanics, based on countering the enemies and chaining combos, simple slinging from place to place with the grapple, gadgets that enable specialized strategies, like breaking down some walls and moving obstacles around. They are all very solid and offer an array of tactics, which can be employed against the bad guys inhabiting Arkham and to overcome environmental challenges. Don't make the mistake of underestimating the enemies, a few armed ones can take Batman out pretty quickly, especially in close quarters. Still, a little bit of planning and some well placed batarangs can disable some of them and allow the player to move on for the kill.

If there are gameplay elements that could have been done better, then the platforming sections related to the Scarecrow are the most obvious. It's pretty interesting the first time around although defeating him with the Bat sign does not make a lot of sense but the second time around, it seems like just a way of extending the game time. The boss battles can also be a little irritating, mostly because of the repetition needed to take them out but it's nothing major. Rocksteady might also want to think about how it zones its areas in a potential sequel as impassable force fields tend to become annoying, especially considering the technical prowess of Batman. Other than that, it's graceful, complex, straight forward and engaging. I just wish the enemies were more different, not only when talking about the weapons they carry and how they attack, but in the way they look. The game makes it seem like all the inmates were locked up for 20 years doing push ups and crunches.

Graphics and sound

The game looks very good on the PlayStation 3. There are enough greys and blacks to deliver the dark atmosphere of the Batman universe and there are enough patches of crazy color, from the green of Poison Ivy to the red of the Joker and the bright lights, to make it anything but monotone. The Detective Mode, which covers the world with a blue hue, also looks excellent and the only complaint is that it's so well done that I found myself spending significant portions of the game without looking at the “real” game world.

But the good looks of Arkham Asylum on the PlayStation 3 pale when compared to the way the game looks on the PC, with full PhysX support and an Nvidia video card. There are subtle touches, like the movement of the cape and the ruffling of leaves, which manage to bring it all to life and playing the game is like watching a complex Batman movie. If your PC has an Nvidia card powerful enough, ditch the PS3 and load up Batman: Arkham Asylum on the PC. For a taste of what the PC can offer get the PC demo of the game from Softpedia.

The sounds are a big surprise. The ambient ones are well suited, with Batman moving without a sound and punches sounding admirably meaty when they come into contact with an enemy. But the developers merit a special mention for the dialog. The biggest number of main characters in videogames, when they have a voice (see the case of the good Doctor in Half Life), tend to blabber around about stuff, talking to enemies about their plans, to side kicks about others and often to the player, indirectly. Batman, true to his nature, is curt, quick in communicating essentials and never revealing too much emotion. The Joker and even Harley Quinn express their fear through long monologues threatening “the Bat” but most of the time, Batman's response is a simple “That will not happen” or something along those lines. The solidity of the game shows in these small minutiae. And, of course, the voice work, witch hinges on people like Kevin Conroy as Batman, Mark Hamill as The Joker and Arleen Sorkin as Harley Quinn (all of them worked on Batman: The Animated Series), is top notch.

Conclusion

A lot of purists were asking whether a superhero videogame could be delivered without dumbing down the subject matter so that a wide audience gets what it's about. Batman: Arkham Asylum clearly shows that story, setting, mechanics and atmosphere can be combined to show off characters, create tension, offer opportunities for combat and exploration while also staying true to what the main character and his villains are all about.

I'm not one of those people who know everything about the Batman universe, the characters or the Asylum itself, so I found the need to hunt down all those unlockables, from interview tapes to Riddler signs, a bit distracting. But whether you know everything about Batman or nothing at all, the game will definitely draw you in with its beautiful dark graphics, showy brawls and coherent story. Get it if you love Batman, brawlers, stealth kills or collectibles, Batman: Arkham Asylum is a truly well put together videogaming experience.