Thursday, June 18, 2009
Five Startup on page SEO tips
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This post will be the first in a series where I will be discussing basic on page SEO (Search Engine Optimization) tips and techniques. These techniques are not aimed at the hardcore web marketer or for the company that is considering extreme exposure for their online profile. if you require additional SEO information, browse to our site at http://www.opencircle.co.za or contact us to discuss it with you.
Index:
* Part 1
* Part 2
* Part 3
* Part 4
* Part 5
Part 1
1. Google Analytics (or any other analysis plugin)
I strongly suggest you get an analysis plugin from day one for your website. What does itl do? It shows critical information regarding your site’s visitors. It show’s how users browsed to your website, unique visitors, returning visitors, which keywords were used in the search engines, which pages were viewed, time spent on the site, etc. This tool is important from day one as you can exactly view statistics regarding your website and it gives you a rough indication for areas of improvement.
Most analytics tools has a section where you can setup automated reports to be emailed to required recipients. I usually let the reporting get emailed weekly when I start a new SEO campaign and when I’m satisfied with the statistics I switch it to monthly reports.
2. Title tag
Second on the list is the title tag. When you are viewing the search results on a search engine, the title is the link that contains the url for that specific page. In the beginning it is a good idea to keep your company name in the title tag followed by information regarding the page. For example you have a page listing all the services that your business has to offer you can create the title tag like this “Company name, services information as well as the area your company resides in and does business in”. The reason for this is so that search engines can associate your services with your company name. At a later stage when you are well known online, you can make way with your company name and insert extra keywords describing the contents of the page.
3. Keywords
Third on the list is “keywords”. Keywords has been in the SEO world from the beginning and is most likely the most important factor regarding SEO. I will discuss “keywords” in more detail at a later stage and might as well be a topic on it’s own. You search on search engines by using keywords describing what you are looking for. It is very important to only use keywords found on the content for the page where you are adding them. Please take note: Don’t use more keywords than it is necessary. One powerful keyword is worth more than twenty rubbish keywords. Study your page carefully and think which keywords the user will be using on the search engines to browse to your site.
4. Meta Descriptions
Fourth on the list are Meta Descriptions. Meta Descriptions goes hand in hand with keywords as it is what is displayed to the user when they have searched using keywords on the search engines. Ever noticed the small description underneath your link in the search engine results page? Most search engines uses a maximum of 160 chars for the description. Select a sentence or two found on the specific content for the page you are creating it for.
5. Valid XHTML Practices
Not everyone are professional web developers that knows the in’s and outs of valid XHTML practices but a good HTML structure is the foundation for building a strong SEO campaign and to enhance your visibility online. Search engines can’t read your website links if you have a menu structure that is written purely in Javascript. It makes it difficult for them to crawl and see the pages listed on your website. There are other ways to sidestep this (XML Sitemaps), but that will also be discussed in detail on another post.
Ask your web design/development agency if they are using correct XHTML practices and ask them to explain it in detail with you.
Web sites designed with a heavy emphasis on graphics, frames and Flash or other codes that are not HTML compliant, can make your website’s page rank suffer. Search engines can’t view text on images or flash animations and these kind of pages require strong keywords and meta descriptions associated with them. By doing it this way, you lose a couple of hundred points for the optimization for your site as the golden rule still stands “Content is King”.
Well this was it, the first post in a series where we will be discussing on page SEO techniques. Watch this space for the next 5 tips and techniques.
Index:
* Part 1
* Part 2
* Part 3
* Part 4
* Part 5
Part 1
1. Google Analytics (or any other analysis plugin)
I strongly suggest you get an analysis plugin from day one for your website. What does itl do? It shows critical information regarding your site’s visitors. It show’s how users browsed to your website, unique visitors, returning visitors, which keywords were used in the search engines, which pages were viewed, time spent on the site, etc. This tool is important from day one as you can exactly view statistics regarding your website and it gives you a rough indication for areas of improvement.
Most analytics tools has a section where you can setup automated reports to be emailed to required recipients. I usually let the reporting get emailed weekly when I start a new SEO campaign and when I’m satisfied with the statistics I switch it to monthly reports.
2. Title tag
Second on the list is the title tag. When you are viewing the search results on a search engine, the title is the link that contains the url for that specific page. In the beginning it is a good idea to keep your company name in the title tag followed by information regarding the page. For example you have a page listing all the services that your business has to offer you can create the title tag like this “Company name, services information as well as the area your company resides in and does business in”. The reason for this is so that search engines can associate your services with your company name. At a later stage when you are well known online, you can make way with your company name and insert extra keywords describing the contents of the page.
3. Keywords
Third on the list is “keywords”. Keywords has been in the SEO world from the beginning and is most likely the most important factor regarding SEO. I will discuss “keywords” in more detail at a later stage and might as well be a topic on it’s own. You search on search engines by using keywords describing what you are looking for. It is very important to only use keywords found on the content for the page where you are adding them. Please take note: Don’t use more keywords than it is necessary. One powerful keyword is worth more than twenty rubbish keywords. Study your page carefully and think which keywords the user will be using on the search engines to browse to your site.
4. Meta Descriptions
Fourth on the list are Meta Descriptions. Meta Descriptions goes hand in hand with keywords as it is what is displayed to the user when they have searched using keywords on the search engines. Ever noticed the small description underneath your link in the search engine results page? Most search engines uses a maximum of 160 chars for the description. Select a sentence or two found on the specific content for the page you are creating it for.
5. Valid XHTML Practices
Not everyone are professional web developers that knows the in’s and outs of valid XHTML practices but a good HTML structure is the foundation for building a strong SEO campaign and to enhance your visibility online. Search engines can’t read your website links if you have a menu structure that is written purely in Javascript. It makes it difficult for them to crawl and see the pages listed on your website. There are other ways to sidestep this (XML Sitemaps), but that will also be discussed in detail on another post.
Ask your web design/development agency if they are using correct XHTML practices and ask them to explain it in detail with you.
Web sites designed with a heavy emphasis on graphics, frames and Flash or other codes that are not HTML compliant, can make your website’s page rank suffer. Search engines can’t view text on images or flash animations and these kind of pages require strong keywords and meta descriptions associated with them. By doing it this way, you lose a couple of hundred points for the optimization for your site as the golden rule still stands “Content is King”.
Well this was it, the first post in a series where we will be discussing on page SEO techniques. Watch this space for the next 5 tips and techniques.
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seo
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