Friday, June 12, 2009
Startup SEO tip, target landing pages
This is part 5 of a series where I will be discussing startup SEO tips. In Part 1 you can find five tips on, analytics, title tags, keywords, meta descriptions and valid XHTML compliance. In Part 2 you can find tips on HTML and XML Sitemaps. In Part 3 Google Webmasters tool and Yahoo Site Explorer are explained. In Part 4, the importance of content is explained.
These tips are aimed for people and businesses with a startup SEO campaign and not intended for the company that requires hardcore exposure on the web. Browse to our website at http://www.opencircle.co.za if you require a more tailor made SEO solution.
Index:
* Part 1
* Part 2
* Part 3
* Part 4
* Part 5
Part 5
Targeted landing pages is a powerfull business tool to increase leads, sales and conversions. Turning a couple of extra visitors to sales leads or clients can mean a substantial increase in business revenue. Instead of wasting a click through to your website, you make your pages work for you.
Importance of landing pages
Email marketers has long known the value of specialized landing pages to receive the clicks from a newsletter or a online advertisement. As part of the whole process, a unique new page is created that repeats the offer to the user, and carries through to the final sale closing. The only purpose for this unique page is to sell the product or service highlighted in the email newsletter or advertisement.
Most online marketers understand that after countless attempts that a website home page is not the best place to send prospective customers if you are marketing a special service on a newsletter or advertisement. The home page of the site is too general, and not focussed directly on conversions to paying customers. The home page is more of an introduction to the business in general. The landing page is a targeted sales page. That’s the difference.
Conclusion
Stop throwing away precious advertising and pay per click dollars, and losing potential sales from your e-mail newsletter by sending the customer to the site homepage.
Create a well written, marketing oriented landing page for receiving the click throughs.
These tips are aimed for people and businesses with a startup SEO campaign and not intended for the company that requires hardcore exposure on the web. Browse to our website at http://www.opencircle.co.za if you require a more tailor made SEO solution.
Index:
* Part 1
* Part 2
* Part 3
* Part 4
* Part 5
Part 5
Targeted landing pages is a powerfull business tool to increase leads, sales and conversions. Turning a couple of extra visitors to sales leads or clients can mean a substantial increase in business revenue. Instead of wasting a click through to your website, you make your pages work for you.
Importance of landing pages
Email marketers has long known the value of specialized landing pages to receive the clicks from a newsletter or a online advertisement. As part of the whole process, a unique new page is created that repeats the offer to the user, and carries through to the final sale closing. The only purpose for this unique page is to sell the product or service highlighted in the email newsletter or advertisement.
Most online marketers understand that after countless attempts that a website home page is not the best place to send prospective customers if you are marketing a special service on a newsletter or advertisement. The home page of the site is too general, and not focussed directly on conversions to paying customers. The home page is more of an introduction to the business in general. The landing page is a targeted sales page. That’s the difference.
Conclusion
Stop throwing away precious advertising and pay per click dollars, and losing potential sales from your e-mail newsletter by sending the customer to the site homepage.
Create a well written, marketing oriented landing page for receiving the click throughs.
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