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This is the fourth part of a series where I will be discussing startup SEO tips. In Part 1 you can find five tips on, analytics, title tag, keywords, meta descriptions and valid XHTML compliance. In Part 2 you can find tips on HTML and XML Sitemaps. in Part 3 Google Webmasters tool and Yahoo Site Explorer are explained.

These tips are aimed for people and businesses with a startup SEO campaign and not intended for the company that requires hardcore exposure on the web. Browse to our website at http://www.opencircle.co.za if you require a more tailor made SEO solution.

Index:

* Part 1
* Part 2
* Part 3
* Part 4
* Part 5

Part 4

Content is King
Ever heard of the popular phrase “Content is King“? Regular updated and new Content for your website is critical. Search engines and portals are constantly changing and adjusting their algorithms, but one thing has always remained constant and that is Content is king. Search engines value relevant content and they reward websites that have it with higher rankings.

Search engines processes of ranking pages (page rank) means that the relevant content on your web pages matters to your websites ranking.

Well written balanced content with targeted keywords is the key to achieve great search engine rankings. Using targetted keywords on your content in a specific format is one of the elements that are needed for good optimization of your website. This is all achieved by formatted and balanced keywords through your content with the right keyword density.

What is Keyword Density? Keyword density means the number of times that your specifically chosen keywords appears in relation to the total word count on the specific content page. There are tools available on the web for free that can give you statistics regarding the keyword density of your content pages. Now the proper amount of density is a debate that is not totally settled. A good keyword density seems to be around 8% -16% . Less than that keyword density and your content pages may not hold as much density to the specific keywords that are being search for. On a higher keyword density than 16% and it may look to search engines that you are keyword spamming and it can ruin your search engine rankings as well.

A CMS (Content Managment System) and a Blog is a great way for fresh content to be distibuted as you are not limited to a number of pages. With a well written XML sitemap, search engines will find your new content fast. If you use the tools as explained in Part 3, you can view how fast your content gets indexed.