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Monday, June 28, 2010

A Bloggers Guide To Profits

As you might have experienced, surfing the web was a fairly passive activity in the past. Like reading or watching TV or a bit of a combination of both. Website as such, was all designed to be a rather one-way informative medium. Then came the mighty ‘blog…

So what on earth, or, the World Wide Web to be exact, is blogging? Abbreviated from "web log" a blog is simply a stream-of-consciousness kind of writing. Whether you are a major celebrity or a high school kid, you can blog. It requires absolutely no technical skill and costs almost nothing. They have become amazingly popular and are continually in the news. Recently, a number of people have been fired by major corporations for blogging about the goings-on at work! So you know there are plenty of readers out there.

What's the buzz and what's in a blog anyway?

What can be included in a Blog?

What could you include in a blog? Practically anything that comes into your head. In many instances, the discussion depends upon the theme of the website or a web page itself that is associated with a blog. Blogs are an excellent way of expressing personal opinion. These range from discussions about news, current events, sports, hobbies, careers, and any other topics you wish. If you can think it, and you can type, you can blog it, more or less.

Blogs are being used effectively now by businesses as well. As stated earlier, Blogs are fast gaining popularity as an efficient marketing & advertising tool that helps businesses promote their products and services. Much more on this in a moment…

Why Blog?

As described earlier, blogging does not need any sophisticated programming skills, nor does it require any complex coding. With almost no barrier to entry, it is estimated that there are more than 10 million blogs on the Internet today and still growing.

Since bloggers enjoy the freedom and power of posting their thoughts and views instantly, blogging empowers visitors with a sense of instant gratification. We all might want to blog – just ramble or more often complain! – for personal reasons or just for fun. We perhaps want to stay connected to the big wide world out there, get something off our chests, or try to entertain far-away friends.

Blogging, much like a website, gives you a worldwide reach. But creating and maintaining a blog is far easier, quicker and cheaper compared to managing a website.

Are you starting to see the business potential here?

Business Blogging!

What is business blogging?

When the world of blogging got buzzing with activity, the interest it generated did not go unnoticed by Internet Marketers.

Business Blogging, sometimes called B-Blogging, is a recent development, but it's growing fast and you'll see why.

Today blogging emphasizes being informational rather than promotional. Unlike mass marketing, blogging gives the organization a human face. In other words, marketing your business with blogs is as close as it gets to face-to-face marketing. And this is something that is seen as the biggest advantage of blogging…it's a personal thing. Not some scary company talking, but a real guy or gal.

Hence, blogging for business is a strategic activity designed to promote the organization's vision, provide an online brand, secure untouched markets, and establish the company as the leading voice in the industry…all by making the company seem more human, low-key, and accessible.

Ready to find out how you can supercharge your business with blogs? Grab your copy of "Blogger Guide To Profits" If you're not Blogging after you've read this report, You'll Hate Yourself Later.

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