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Monday, June 28, 2010

Interactive Agencies – All about Interactive Agencies & their Benefits

Are you looking for information regarding Interactive Agencies in Dubai? There are two types of information regarding it. One starts from the root level and other goes in to further details. I would throw light on this topic from basic or root level.

The article will try to solve the following question related to Interactive Agencies:

1.What are Interactive Agencies?
2.How are they different from other traditional advertising agencies?
3.How do Interactive Agencies Outshine Traditional Ad Agencies?
4.How much different is the Cost Incurred by Interactive Agencies as compare to tradition ad agencies?

As far as the first question is concerned, "Interactive Agencies" are specialist advertising agencies that offer marketing services to "Digital Media" like web designing and development, SEM (Search Engine Marketing), Internet Advertising, E-Commerce, Social Media Marketing etc. These services are either directly or indirectly affecting the digital marketing campaign, therefore, they all come under the umbrella of the services offered by Interactive Agencies.

The essential factor that might distinguish an Interactive Agency from a Traditional Advertising Agency is the marketing method that involves the communication with concerned target audience. This refers the correspondence to the consumers for their feedback, choice, and suggestions to build a better ad campaign fulfilling their needs. Interactive Agencies offer a "Permission Marketing Setup" where audience is already interested in a certain type of "Ad Offer" for their needs as well as desires. Furthermore, the customers feel appreciated as their concerns are addressed personally and they are allowed to share their reviews freely.

One of the major areas in which Interactive Agencies surpass the traditional ad agency is the focused consideration of nature of Target Market in terms of:

1.Age Group
2.Occupation
3.Gender
4.Geographical Location
5.Race
6.Religion

An interactive agency can help design an ad campaign that efficiently meet customer preferences considering the nature of target market. And more importantly, they offer a platform where most of the time, customers come in on their own. Whereas, the print media offers written brochures or news banners that are tiresome to read and a potential customer would hardly be able to customize it. In case of television media, viewers are more likely to watch the ad according to their mood and most of the time they change the channels being irritated when an Ad appears in between any program.

The costs incurred by Interactive Agencies are much lesser than other traditional marketing campaign. If you want to get a clearer idea about the difference of cost both incur, just compare the cost of "Online Ad Space" with a cost of "Offline Newspaper". You will find a huge difference. Moreover, the scope of marketing area and how highly the audience is targeted are much enhanced by the marketing services offered by Interactive Agencies as compare to Print or Television Media. Sales are boosted naturally, as the customers have the opportunity to abruptly respond the "call to action" by using easy-to-fill "Contact Us" form or "Live Chat Support".

WeWantTraffic.com is a reputable "Interactive Agency in Dubai" among the rest advertising agencies Dubai that can help you in almost everything from "E-Business Market Research Plan, Designing and Development" to the comprehensive "E-Marketing Promotion on Search Engines, Social Media and Online Advertising Platform" according to your requirements. To discover more about the company click here.

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